A reader of this blog pointed out the article below written by another blogger.
“Nottingham City Council recently relaunched its website after much local advertising and promotion – but is it any good? Here are my thoughts:
1. Web 2.0 = Wow!
I can imagine the brief now: “Everyone likes MySpace and Facebook, let’s make a website like that! In fact just copy the BBC website, that’ll do!”
It really smacks of a generic “Web 2.0” template where the content takes a back seat to widgets letting you link to your Facebook or Gmail. People visit a Council website to get local information not to be a portal for their email etc – know your place NCC!
2. Supporting Local Business
So what was the reasoning for using a company in Plymouth to build this? There are many, many established and successful web companies in Nottingham that could’ve built this travesty – whatever happened to using local businesses eh? Not really “On our side” are you?
“I know, let’s make some money out of this website – these Google ads look great!”.
No, no, no, no….
4. Lack of Direction
The site seems to have lost track of what information that people want to see. Don’t worry about making a cool Web 2.0 site, get the information in an accessible format that people can quickly find. Too many different navigation items and distractions, not to mention the Google Ads – keep it simple please.”
Follow the link below to read the original article.